MATS is a British software company that helps process professionals beat the IT queue, giving them the power to fix the processes that need fixing and the freedom to experiment and innovate – and deliver a real competitive advantage.
The client wanted a fun and irreverent but clear and organised piece of content to show customers the benefits of their product. The tone of voice was along these lines and we just needed to make it shine with a combination of illustrations and typography.
The result was a sketchy hand-drawn presentation mixed with their corporate look and feel. Combining blocky titles and funny doodles, the main messages were standing out and the flow of the whole presentation was really enjoyable.