Damn Good Graphics


The London Decorating Group is a London based cooperative of three different companies specialising in Commercial, Industrial and High-End Residential Painting, Decorating and Refurbishment projects in London.

They needed a new brand design that had to represent the activity of the cooperative and the group of companies that form it.

We worked close with the DGM agency to develop a brand that had the right look and feel for the defined target.

After exploring three different brand routes, we created this iconic and recognisable brand by representing 3 blocks with the initials LDG and adding a volume effect to the whole composition to empower the decorating and refurbishment concept.