CREC is a fantastic coworking space with two offices in Barcelona. They host more than 100 coworkers and they were pioneers in the coworking industry in the city by opening their first office in 2013.
They had an old looking brand and a lack of consistency in all of their marketing materials, so they asked us to refresh their identity.
We collaborated with the content team at Duit Studio to analyse the soul of the brand and give it a step further in terms of branding and messaging.
We stylised the logo and established a new brand strategy based on two milestones: people and space to create a unique story that would engage with the community and the targeted audience.
The result was a complete new brand guidelines document with a new confident look & feel.